Product Launch Formula, created by Jeff Walker, is one of the most effective methods of launching a new product out onto the web currently being used by entrepreneurs around the globe. The system capitalizes on the fact that most businesses get their start by launching a new product into their niche, and the entrepreneurs behind these launches aren’t professional marketers-they’re ordinary people.

Jeff Walker has garnered a reputation for himself as the leading expert on major Internet product launches, beginning his career prior to 2005 as a entrepreneur himself and moving into the consulting and marketing business when his methods met with a tremendous amount of success.

Product Launch Formula consists of two manuals, a series of ten audio CD interviews with people who have conducted a successful product launch using Jeff Walker’s system, a video recording of Jeff presenting Product Launch Formula at a conference and a series of nine CDs with Camtasia screencast recordings (the “meat” of the course) that presents the Product Launch Formula process in detail.

The major appeal of Product Launch Formula for many is the fact that it is designed to be a home study course, which means that his clients aren’t paying thousands of dollars in seminar and travel fees to learn what Jeff Walker has to teach. Although at nearly a thousand dollars a copy it’s one of the more expensive systems on the market, businessmen and women around the globe say that the investment was more than worth it.

There are various reviews online of Product Launch Formula from all sorts of customers.  Many of the follow the premise that Product Launch Formula is a fantastic introduction to the world of product launching and “the next best thing to hiring someone to manage your launch for you”.

The verdict? Product Launch Formula is a great tool for Internet Marketers looking for a way to give their product a best-odds chance of success on the open market.