Make Your Site Sell by Dr. Ken Evoy Breaks the process of marketing infoproducts on the internet down into three steps called “The Big 3”: Product Development - creating a useful product that will sell; Site Selling - designing a website that can be an effective sales vehicle; and Traffic Building - driving qualified prospects to your website to buy.  
 
This excellent and extremely useful ebook is based on Evoy’s own scientifically tested, proven techniques for developing products that sell. The Product Development segment helps readers find or develop products that will be successful, improve existing products to make them sell better or evaluate whether or not current products are reasonably sale-able on the internet.  Evoy also gives product price setting advice and ways to test products for free and offers secrets on how to find out what the competition is doing. He also shows you how to pre-sell the people who visit your website so that they already think of you as knowledgeable and that your product is already valuable.

Evoy is easy to understand, practical and helps you save both time and money. The Site Selling segment explains that this process works whether you have a website that could use improvement or you’re starting from scratch. He walks the reader through every detail of the process of setting up a user-friendly site that’s easy to navigate with products that are displayed appealingly. He also gives information on setting up credit card processing and shopping cart systems as well as writing informal yet compelling copy that triggers an emotional response in visitors that makes them want to buy.

In the Traffic Building segment, the importance of selling customers first before ever trying to sell products is stressed. Evoy emphasizes building trust both in yourself and in the quality of your products by strategically using testimonials, guarantee pages, newsletters, music and FAQs. He also gives his secrets for offering good post-sale support to customers by automating systems yet still remaining personal.

The book provides incredibly valuable information on building targeted traffic in cost-effective ways by offering the best methods to do so online and off. Everything you need to know about search engine rankings, pay-per-click, directories and keyword placement is offered in great detail as well as when to use affiliate programs and the principles of viral marketing. Make Your Site Sell also helps you determine your "Most Wanted Response" (MWR) – generating either a sale, lead, or other objective which is main priority of your site is so that you can succeed in getting qualified visitors. He gives many insightful suggestions on how to structure the wording and design of your website around this goal.

Evoy provides an almost incomprehensible amount of material on the subject of internet marketing. He fully illustrates every concept using the wealth of his personal experience and he offers some of the best coverage on the subject available in the marketplace today. It is an excellent piece for newcomers and seasoned veterans alike and would truly be an invaluable resource to both.


 


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