Dr. Ken Evoy and Sydney Johnston’s Make Your Net Auctions Sell: The Masters Course is a straightforward and detailed yet easy to read guide for those looking for high quality information on building their own online auction business. The book is perfect for beginners who have little or no experience because it offers a step-by-step approach to building a business in a field that is, as they describe, open to anyone regardless of background or experience and offers work that is flexible and available when you are.

Evoy and Johnston offer a great deal of information on both auction buying and selling, paying special attention to online auctions, which are explained in-depth. The book offers advice on the many auction sites out there and how to intelligently evaluate which are best for you to do your business through. It also discusses various types of buying strategies as well as how to estimate a reasonable selling price for your items and select the best categories in which feature them. The book also addresses several important aspects of selling including accepting various types of payment, the best ways to market your products on eBay by using good quality photographs and well-written, descriptive copy.

There is extensive and valuable information offered on buying techniques including advice on starting slow, spending only a little money to get started and keeping your financial risk low until you have built your business more extensively. There is also a well-defined section featuring information on items not recommended for selling, which can help you to avoid major pitfalls and losses, particularly in the beginning of your business.

In addition, Evoy and Johnston give a wealth of information on finding merchandise to sell in online auctions for bargain prices, including yard sales and industrial or government surplus. They recommend keeping an eye out for unique items, that are either rare and collectible, or something that can be refurbished. The book explains all manner of shipping techniques – from how to get items drop shipped from distributors directly to your customers so that you can avoid having to keep a stock of inventory to shipping things yourself and the methods by which this can be done most cost-efficiently.

Make Your Net Auctions Sell also helps you build your own website, explaining the basics and helping you to find low-cost auction management software to fit your budget. This is all toward the goal of not having to rely on auction sites like eBay for all of your income. Diversifying your income, Evoy and Johnston advise, is the smartest way to build your business and ensure your financial security. Therefore they help you set up a site that is extremely inexpensive so there is very little risk involved.
 
This book is a gem for anyone who has had a casual interest in selling a few items on eBay or for those who are serious about starting their own internet auction business. It contains a wealth of information that will give anyone the tools they need to succeed.
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