Perry Marshall’s Guerilla Marketing for Hi-Tech Salespeople is a free audio CD that can help put an end to business-to-business cold calling for your company. Marshall employs a marketing strategy that relies on results-accountability in tandem with the innovative use of publicity to deliver measurable results and high quality sales leads for those companies selling in today’s competitive marketplace.

Marshall offers excellent information that will help companies attract qualified prospects who are already familiar with their firm and who have specifically sought them out to help solve their problems. He also shares his advice on how to garner attention in a target niche. His twelve “bullet” approach virtually eliminates the need for cold calling. As Perry says, “You don’t call them – they call you”.

His timely and innovative insights will help companies end the disconnect that so many experience between the money spent on marketing campaigns and the actual sales being made. The 21 principles he lays out also help to shed light on eliminating the waste of advertising dollars and alleviating the stress put on salespeople to compensate for ineffective campaigns.

As with all of Perry Marshall’s products, Guerilla Marketing for Hi-Tech Salespeople offers solid, high quality content for serious professionals. His approach is down-to-earth and instantly applicable. He not only offers the wealth of his marketing experience in this CD but he also takes a very methodical approach to helping individuals and companies build strong businesses and position themselves to compete – and win - in the tough business to business selling environment.





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